The LA times reports that the Dodgers say they are on track to have their new wifi system up fully operational by the season opener against the Giants on April 4th. The system's hardware is being installed throughout the stadium in places such as between handrails and under seats. The Dodgers insist that the system is state-of-the-art and that it's completion will make Dodger's Stadium the best-wired in the country. Lon Rosen comments on how this will improve the experience for fans. Read more at the link below;

Don’t stop me if you’ve heard this before, but the Dodgers really, really plan to have their new Wi-Fi system up and running for 2014. New antennas are being installed throughout Dodger Stadium, some visible in the upper decks between handrails, some in overhangs and some under seats. The Dodgers expect the system to be operational by the home opener April 4 against the Giants. Of course, the Dodgers promised the same thing last year and it never fully happened. “For the second consecutive year, I have been promised it will be here on Opening Day,” team president Stan Kasten said Monday night.
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Article Source: http://www.latimes.com/sports/dodgersnow/la-sp-dn-dodgers-wifi-20140211,0,6075379.story#axzz2uwPA3uOu

 The Los Angeles Dodgers will no longer provide physical paper tickets to season pass holders. Guests to the stadium will now either print out tickets ahead of time or have an app on their smartphone which is scanned to give them entrance to the park. Many fans like to scrapbook old tickets or keep them as mementos. Even more so when something notable happens such as a pitcher getting a no hitter. We will see how fans respond to the change over the course of the coming season. Lon Rosen, Executive Vice President of the Dodgers shares his thoughts in the article quoted and linked below.

No longer will season-seat holders get a shipment of tickets. Instead, those fans will display bar codes to enter Dodger Stadium, either by printing them at home or scanning them directly from a smartphone. “This is a real fan enhancement,” said Lon Rosen, the Dodgers’ executive vice president and chief marketing officer. By replacing paper tickets with bar codes, he said, fans can print them at their convenience, transfer them at no charge to friends, clients or StubHub, and gain expedited entry to the ballpark at automated turnstiles. The Dodgers will launch a loyalty program for those customers this season, he said, and eventually will enable fans to link purchases of tickets, food, beverages and merchandise via one smartphone application. The Dodgers will convert all full-season and partial-season accounts to ticketless entry for the coming season, he said. They still will sell paper tickets on a single-game basis – but 95% of such tickets already are sold online, using bar codes, according to David Siegel, vice president of ticket sales. For Dodgers fans, the decision ends one of baseball’s most enduring traditions – the ability to frame or otherwise save a ticket stub from a memorable game. Indeed, the Miami Marlins last season sold unused tickets for the no-hitter thrown by Henderson Alvarez, as they did for the perfect game Roy Halladay pitched against them in 2010. The Chicago White Sox did the same for Mark Buehrle’s no-hitter in 2009, as did the New York Mets for Johan Santana’s no-hitter in 2012. “We did take that into consideration,” Rosen said.
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Article Source: http://www.latimes.com/sports/dodgersnow/la-sp-dn-dodgers-season-ticket-holders-20140130,0,1203737.story#axzz2uTt64fPg

 The website Dodgers Beat reports that the Los Angeles Dodgers have unveiled their brand new 2014 marketing, advertising, and digital campaign; "Live. Breathe. Blue". This new tagline will be reflected in a range of advertising mediums including digital, radio, television, and print. Lon Rosen, the Executive Vice President and Chief Marketing Officer for the Dodgers comments on the taglines evolution from last years "A whole New Blue". Read more at the link below.

 LOS ANGELES – The Los Angeles Dodgers launched today their 2014 “Live. Breathe. Blue.” advertising, marketing and digital campaign that will be incorporated across the Los Angeles DMA and will include print, digital, television, radio and out-of-home components. “Our new tagline encapsulates how each of our fans feel about the Dodgers organization. We feel it is a natural evolution of last year’s slogan ‘A Whole New Blue,’” said Dodgers’ Executive Vice President, Chief Marketing Officer Lon Rosen. “The Dodgers have given and will continue to give our fans reasons to believe in the team during the 2014 season.

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Article Source: http://www.dodgersbeat.com/dodgers-introduce-live-breathe-blue-2014-advertising-marketing-and-digital-campaign/

Lon Rosen Speaks to the Manhattan Sports Business Academy

 The Manhattan Sports Business Academy (MSBA) reports that Executive Vice President of the LA Dodgers, Lon Rosen recently spoke to students and staff via skype about a variety of topics. Mr. Rosen candidly discussed topics ranging from his early friendship with Earvin "Magic" Johnson, as well as providing insight to the process that Magic Johnson and the Guggenheim partners went through to purchase the Dodgers for $2.5 billion. Lon also discussed his son Brian's current project to create a national sports business club. Read the entire report at the link below...

As the Manhattan Sports Business Academy enters its final week, it becomes quite clear just how impactful this program has been to all of us. From meeting industry executives to experiencing once in a lifetime opportunities to visit different venues, MSBA has been an incredible journey. The overall effervescent personalities of the students in our program not only helped make this summer unforgettable, but it also, led to a future filled with new lifelong friends. I can say with a great deal of candor that this was an adventure of a lifetime. As we get ready to present our “Think Tank” projects and conclude MSBA, we will definitely be making the most of our last week in New York City. This past Sunday night was a very special treat for us, as Lon Rosen, Executive Vice President of Magic Johnson Enterprises and longtime agent of Magic Johnson, was able to speak to us via Skype. Lon spoke about a variety of topics, ranging from his early days interning for the Los Angeles Lakers and Los Angeles Kings, to his present day endeavors with Earvin “Magic” Johnson and the Los Angeles Dodgers. Most interestingly, Lon told us that him and Magic became close friends before they began working with one another, and he used to take Magic to his college parties! He was incredibly open and straightforward when responding to questions, and even allowed students to ask personal questions about the darker days of Magic’s playing career.
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Article Source: http://gomsba.blogspot.com/2012/07/special-sunday-night-speaker-lon-rosen.html

Lon Rosen - Executive Vice President of the Los Angeles Dodgers

Lon Rosen - Executive Vice President of the Los Angeles Dodgers

 Lon Rosen, trusted friend of Magic Johnson, and professional of the sports agent industry for over two decades has recently returned to Dodgers as Executive Vice President and Chief Marketing Officer. Mr. Rosen has been friends with Magic since the 80's and came back to the dodgers after Magic's acquisition of the franchise in March of 2012. Read more of his MLB.com executive profile below.

Lon Rosen, who has more than 25 years of experience in the sports and entertainment industry, has returned to the Los Angeles Dodger organization as Executive Vice President and Chief Marketing Officer. Rosen previously served in the same role for two years starting in 2004 before rejoining Magic Johnson Enterprises. This time, he is working with Johnson, one of the new owners of the Dodgers. Rosen was instrumental in assisting Johnson and the Guggenheim Partners in acquiring the Dodgers on May 1, 2012 in what was the largest team sports transaction in history. Rosen, who was influential in guiding Magic Johnson Enterprises to be recognized as one of the most successful minority business companies in the country, will oversee all activities for the Dodgers’ marketing, sales, advertising, communications, community affairs and government relations.

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Article Source: http://mlb.mlb.com/la/community/executives/rosen.html