Thursday, February 27, 2014

 The Los Angeles Dodgers will no longer provide physical paper tickets to season pass holders. Guests to the stadium will now either print out tickets ahead of time or have an app on their smartphone which is scanned to give them entrance to the park. Many fans like to scrapbook old tickets or keep them as mementos. Even more so when something notable happens such as a pitcher getting a no hitter. We will see how fans respond to the change over the course of the coming season. Lon Rosen, Executive Vice President of the Dodgers shares his thoughts in the article quoted and linked below.

No longer will season-seat holders get a shipment of tickets. Instead, those fans will display bar codes to enter Dodger Stadium, either by printing them at home or scanning them directly from a smartphone. “This is a real fan enhancement,” said Lon Rosen, the Dodgers’ executive vice president and chief marketing officer. By replacing paper tickets with bar codes, he said, fans can print them at their convenience, transfer them at no charge to friends, clients or StubHub, and gain expedited entry to the ballpark at automated turnstiles. The Dodgers will launch a loyalty program for those customers this season, he said, and eventually will enable fans to link purchases of tickets, food, beverages and merchandise via one smartphone application. The Dodgers will convert all full-season and partial-season accounts to ticketless entry for the coming season, he said. They still will sell paper tickets on a single-game basis – but 95% of such tickets already are sold online, using bar codes, according to David Siegel, vice president of ticket sales. For Dodgers fans, the decision ends one of baseball’s most enduring traditions – the ability to frame or otherwise save a ticket stub from a memorable game. Indeed, the Miami Marlins last season sold unused tickets for the no-hitter thrown by Henderson Alvarez, as they did for the perfect game Roy Halladay pitched against them in 2010. The Chicago White Sox did the same for Mark Buehrle’s no-hitter in 2009, as did the New York Mets for Johan Santana’s no-hitter in 2012. “We did take that into consideration,” Rosen said.

Article Source:,0,1203737.story#axzz2uTt64fPg

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