The website Dodgers Beat reports that the Los Angeles Dodgers have unveiled their brand new 2014 marketing, advertising, and digital campaign; "Live. Breathe. Blue". This new tagline will be reflected in a range of advertising mediums including digital, radio, television, and print. Lon Rosen, the Executive Vice President and Chief Marketing Officer for the Dodgers comments on the taglines evolution from last years "A whole New Blue". Read more at the link below.

 LOS ANGELES – The Los Angeles Dodgers launched today their 2014 “Live. Breathe. Blue.” advertising, marketing and digital campaign that will be incorporated across the Los Angeles DMA and will include print, digital, television, radio and out-of-home components. “Our new tagline encapsulates how each of our fans feel about the Dodgers organization. We feel it is a natural evolution of last year’s slogan ‘A Whole New Blue,’” said Dodgers’ Executive Vice President, Chief Marketing Officer Lon Rosen. “The Dodgers have given and will continue to give our fans reasons to believe in the team during the 2014 season.

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Article Source: http://www.dodgersbeat.com/dodgers-introduce-live-breathe-blue-2014-advertising-marketing-and-digital-campaign/